Most accounting services websites make the mistake of showing stock art of accountants. It’s not that accountants aren’t pretty (the folks at AS&P are, of course, breath-taking), but accounting is not an action-packed profession, and the photos all have a certain sameness. AS&P, however, is a business that caters to a very specific clientele: franchises, especially food franchises. Rather than showing bespectacled men in loosened ties, we chose to show aspects of the franchise food business – food preparation, counter service, etc. – thereby making sure AS&P’s clients knew that they’d reached the right place when they hit the site. It’s a small site, but it hits the spot.