BlueRock Holiday Card
What could be more festive than a yuletide tour of your portfolio of properties? The good folks at BlueRock wanted an animated holiday card showing their portfolio of properties as gingerbread houses. As the video evolved, we de-emphasized the names of the projects (to make them legible, the video had to move horribly slowly) and instead focussed on good cheer. We didn’t forget the branding – the BlueRock logo in the guise of a frosted window starts off the film, and pay special attention to the snowflakes for more.