PERC is a nonprofit that takes students who struggle in science and math and makes them TASs –Teaching Assistant Scholars – in those same subjects, which both gives them a statistically significant boost in test scores and helps improve their attitude toward school in general. Working with Iris7 (now Hungry Marketing), we developed an elaborate product launch to move this National Science Foundation-funded program past its pilot stage.

In addition to a complete identity system, we created a website featuring animated, interactive infographics that demonstrate the program’s effectiveness. We also wrote and produced a short animated film that clearly explains the program to students, educators and potential donors.


Top to bottom, left to right: “The PERC Effect” animation, animated tour of the website, interactive Infographics, PERC Logo, TAS Logo, additional PERC icons.

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