The Deal Pipeline

The Deal Pipeline, an online interactive database of hard-to-get M&A data, was originally part of the website for Barry Wasserstein’s magazine The Deal. We designed the successful project launch, created the style guide, and created a slew other marketing initiatives. The success of the Pipeline helped The Deal stay relevant when the print version faded away. It now survives as part of TheStreet.com.

 

Top to bottom, left to right: Several different pieces of collateral, starting with the style guide and including our favorite, the small brochure in a pop-up paper cube created to launch the project.
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