Press Shop

Press Shop PR is a boutique PR firm founded by Leah Paulos, a former national magazine editor, which combines the know-how of a big firm with the client service and dedication of a small shop. To push the point across, we designed a logo with a “gearwheel” made out of quotation marks to illustrate how Press Shop would get people taliking about its clients. Then we created a complementary set of icons for the homepage, each describing a focus of the firm, and chose a color scheme that was bright and friendly. The homepage scrolled down in a series of panels that contained just enough text to be read in a gulp – and each of which automatically stretched to the size of the screen to facilitate reading. We added in some fun little CSS animations to add a sense of interactivity and set it loose upon the world. We’re proud of this one. As every designer out there knows, it’s never easy to keep something this simple.