Seltzer Creative Group Animated Logo

What do you mean this is animation? This is just stock footage, isn’t it? Nope and nope. Real Seltzer bubbles look fake, so we created fake ones to look real. First we carefully drew the logo in Adobe Illustrator, making very sure that the type always appeared on a solid background to preserve legibility. The “bubbles” are hundreds of little circles, with a slight gaussian blur. Then we used Adobe Animate to painstakingly move and pop each bubble. Finally, we converted the whole thing to an MP4, so it could loop forever. We were actually planning on using this as our official logo, but decided eventually to go with our hard-lined, art nouveau inspired version instead.